My Pricing Advice for Agents in Extreme Seller’s Markets

Here’s my advice for agents struggling with pricing in this hectic market.

Today we’re going to have an important conversation about pricing in this extreme seller’s market. What conversations are we having with sellers to get the price right? Today I have some great suggestions to help you be a little more tactical, and I’ll share a philosophy on pricing that’s perfect for this market.


Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch the full message, or use these timestamps to skip to topics that interest you most:


0:45- Introducing the Intelligent Seller’s Guide to Pricing and how I’ve modified it for this market

2:30- How market trends and potential risk determine our pricing strategy 

3:40- What effect might homes in forbearance have when the back payments come due?

5:05- How condition and timing play a major factor in pricing

6:01- Why low inventory is going to be a problem in certain markets for a while

7:23- Where I want my ideal seller pricing in this market today

8:30- How we compare and contrast multiple offers after creating an auction-like effect

10:15- Wrapping things up/final thoughts


If you have any questions for me about what we discussed in today’s video or anything else related to the real estate business, don’t hesitate to reach out via phone or email. I look forward to hearing from you soon.

Posted in



  1. Shawn Gaudet de Lestard on May 5, 2021 at 10:08 pm

    Very helpful! Thank you!

  2. Bj Corey on May 6, 2021 at 1:53 am

    Thank you Steve… this was excellent information.

  3. Cathy Clark on May 7, 2021 at 3:22 pm

    Great info Steve…….. love the chart!

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.